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US outdoor advertising reached 1.64 billion in the first quarter of 2016

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Update time : 2016-05-20 09:26:00
Recently, according to the latest data released by the American Outdoor Advertising Association, the US outdoor advertising revenue in the first quarter of 2016 increased by 3.3% to US$1.64 billion.
 
Nancy Fletcher, CEO of the Outdoor Advertising Association, said: "The first few months of this year reflected strong growth in the entire outdoor advertising sector, including digital and print advertising. Outdoor advertising also outperformed GDP by nearly 3 percentage points."
 
Among them, the five sub-categories that outperform GDP are local miscellaneous services and entertainment, catering, car dealers and services, media and advertising, and retail.
 
Ranked in the outdoor field, the top 10 in the first quarter were McDonald's, Apple, HBO, Verizon, Chevrolet, Metro PCS, Chase, Citi, Anheuser-Busch, Warner Bros. Pictures.
 
Among the top 100 brands, the brands that have doubled compared with the same period last year are in order of growth: Chevrolet, Ford, Squarespace, Budweiser, Chipotle, Busch, Lyft, Delivery.com, Chevrolet Dealer Association, Showtime, Amazon, Marriott Hotel, Barracuda, HBO, Walt  Pictures.
 
Stephen Freitas, chief marketing officer of the Outdoor Advertising Association, said: "The industry has demonstrated its advantages over other ways to enhance the ability of outdoor advertising to communicate with consumers through multi-touch, thanks to the coverage, interactive capabilities, and fascinating information of outdoor advertising. Can attract consumers to learn more about brands through mobile devices."
 
The growth of outdoor advertising in the United States seems to reveal the trend of outdoor advertising development. As the main force of outdoor advertising, outdoor digital signage has shown rapid development in recent years, with high brightness, strong visual impact, wide viewing angle and outstanding color reproduction. Such advantages, quickly under the "smuggling city", all over the city.
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